had a great new product but they had a problem getting the word
out to programmers.
Solution: Rather than using ballyhoo, we charmed the consumer
with three minutes of stop motion and clay animation created
to introduce Unify's "Vision" line of smart programming
tools. The message got communicated in a way that did not arouse
disbelief on the part of the viewer.
The piece shows the hopelessness of trying to plumb an information
pipeline using inadequate tools, and then our enlightened heroes
basking in the ease of construction using "Vision"
All design, model making and animation were produced in-house.