Miniatures
 
 

SleepTrain Mattress Centers
On-Air Identity

We created the on-air identity eight years running for this West Coast retailer. We created 17 different identity tags (each with 5 variants) that played in rotation throughout the year on all TV stations in Sacramento, the San Francisco Bay Area, and San Diego.

The tags were realized through a combination of models, practical effects, CG and 2D motion graphics. All design, miniatures, animation, and digital compositing were realized in-house.
 
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DEMOS: Motion Graphics / 3D Animation / Cel Animation / Photo-Motion / Interactive / Clay Animation / Miniatures
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